Beauty Oils UK
The term beauty oil isn’t often used in the UK for a number of different reasons. The main one is that the beauty industry, over the last few decades, has largely been focussed on producing creams and serums, rather than pure natural oils, for facial and bodily application.
All of this is, of course, changing. But as Rome wasn’t built in a day, the shift in emphasis towards beauty oils, rather than creams and serums, is a gradual process.
Oddly, the use of beauty oils has been dramatically increased by an unlikely cohort. Yes, it’s men with beards who have really shifted the needle where beauty oil consumption is concerned in the UK!
In fact, it’s probably true to say that men, certainly in the UK, have never driven a single overall change in the beauty care industry, like they have with the use of beauty oils… or should I say beard oils? But, as 8% of UK men had already adopted the use of beard oils by 2018, which has likely increased significantly since then, that accounts for an awful lot of UK beauty oil being used on a day-to-day basis!
If barber shop images are anything to go by, up and down the length of the UK, beards are still very firmly in fashion, and aren’t going anywhere soon.
As a trend, this is potentially highly beneficial in terms of the personal health of many UK men, if the correct beard oils are being used. Thankfully, there are many natural UK oils available, so many UK men are inadvertently taking advantage of the skincare and emotional benefits of UK carrier oils and essential oils.
Beauty Oils
Whilst beard oils maybe one of the leading ways in which beauty oils are used in the UK, they certainly aren’t the only ways in which UK consumers are using beauty oils.
UK facial oils are as popular as ever. So are massage oils and bath & body oils.
Bath & body oils are entirely interchangeable with massage oils. This is why Wild As The Wind only offer bath & body oil options, with no separate page for massage oils.
The reason why massage oils are interchangeable with bath & body oils is because they are made in entirely the same way. Both use carrier oils as the base, and re often pre-diluted with a combination of essential oils.
The blends of essential oils used tend to target specific outcomes, often providing emotional support or physical relief, for tired and stiff muscles and joints. Aromatics have been shown to play an important role in memories, and emotional wellbeing, so massage oil blends tend to be beautifully aromatic, wherever possible, rather than medicinally scented.
Beauty Oil Applications
The key focus of a beauty oil, within the beauty industry, however, is usually to improve the condition of the skin, rather than improve our physical and emotional wellbeing. This is not representative of the approach from Wild As The Wind, of course, but is mainly true where the big beauty brands are concerned.
It seems that the key focus of the major UK beauty brands is to produce beauty oils to achieve two main outcomes:
- Improve the appearance of the skin
- Smell good to as many people as possible
There was some very interesting research done on the aromatic qualities of products that was very revealing. The research determined that most women would buy a product that they thought smelt lovely, even if they knew the product couldn’t perform the task it was designed for. For example, they would buy a beautiful smelling cleaning product that couldn’t clean anything.
For me, this research beggars belief, especially as I know that a lot of the products these women are likely buying are profoundly toxic and will bioaccumulate in their body, contributing towards autoimmune diseases in later life. This means that they will be inflamed, in pain, will have impaired mental function and a lowered libido. Correspondingly, they will have a much impaired quality of life.
But, whilst the term beauty oil simply suggests that carrier oils have beauty applications, their potential is much greater than this.
The reality is that beauty oils, or carrier oils, are the mainstay of the beauty industry, and that they run the gamut in terms of applications. They are quite literally in the full spectrum of beauty products, not just face and body oils.
They are also in hair care products, including shampoos, shampoo bars, conditioners, hair oils, hair treatment oils, etc, etc…
Beauty Oils Or Carrier Oils?
Beauty oils, are effectively carrier oils by any other name. However, beauty oils can be a blend of several carrier oils, and may also contain essential oils.
Well, it depends on who you’re talking to! If you’re talking to someone in the essential oil space, then it would definitely be ‘carrier oil’. But, if you were talking to someone in the beauty industry, then it would definitely be ‘beauty oil’.
But, the term beauty oil is slightly problematic in that it can refer to a single oil, or it can refer to a blended oil, containing several carrier oils, and even other ingredients, like essential oils. On the flip side, the term carrier oil simply refers to one, un-blended oil.
Another thing that obfuscates the true characteristics of beauty oils is the way in which they are being presented by beauty companies. And, I include natural beauty businesses in this, also.
Because, whilst increasing numbers of beauty and skin care companies are now offering concentrated oils for facial and bodily applications, these products are being marketed in much the same way that all other skin care products are being sold. With all of the marketing hype, and often excessive packaging, invariably including plastics of some sort, it’s really difficult to differentiate between a conventional skincare product, like a cream, and a new, more natural, oil based product.
Another packaging no-no that conventional beauty companies are committing, is putting oils in clear glass bottles. Yes, their golden hues, or even blue and green tones, are absolutely gorgeous, making them delightful to behold… but! Clear bottles expose the contents to oxidation, which is the last thing you want to happen to a beauty oil.
This is why Wild As The Wind use the much less romantically appealing amber glass bottles for our oils. There will hopefully be a move to violet miron glass before too long, also. Violet miron glass is even more superior to amber glass when it comes to protecting oils.
Wild As The Wind sell the best quality oils available in the world. Oils of this quality deserve to be packaged in a way that will optimally preserve all of their benefits.
But, because clear glass allows oxidation to occur, and conventional products can sit on shelves for months on end before they are purchased, even if the quality of the oils were excellent, they would be deleterious to your health if you used them
And, the plastic packaging is no better for you. Plastics leach into the oils, especially when these oils are kept warm in shopping malls and department stores. This means that the oils will be contaminated with synthetic oestrogens, known as xenoestrogens.
Xenoestrogens, in the modern age, are really adversely affecting our hormone health. And, this includes male hormonal health as well as female health. You can find more information about xenoestrogens and the bioaccumulation of toxic materials in Linoleic Acid [AKA Omega-6] Is Disastrous For Our Health
Please share articles like these with your loved ones as this information is very hard to find and the outcomes are so critical.
Facial Beauty Oils
Wild As The Wind is best known for proprietary, hand-blended and hand bottled facial oils. But, we wouldn’t refer to them as beauty oils.
This is simply because Wild As The Wind facial oils do an awful lot more than improve the quality, texture and appearance of our skin.
Over 60% of what we put inside our skin has entered the bloodstream within approximately 25 seconds. This means that all of the toxins and oxidative stress from a bad oil can enter the bloodstream and bioaccumulate over time. It also means that all of the goodness of a clean oil-based product, can enter the body and work at a systemic level.
There are several oils in each of the Wild As The Wind facial oil blends which have been included as they draw the other oils down to the final layer of the dermis, where it connects with the blood supply. So, these oils have been specifically formulated to work systemically, helping to support hormonal systems and our emotional systems.
Conclusion
The term beauty oil is a non-specific, or generic term that isn’t entirely helpful where natural oils are concerned. It is a term that makes a lot more sense within the mainstream world of cosmetics and largely synthetic beauty products.
The mainstream world of cosmetics and synthetic beauty products is all about marketing, and the marketing… and, because the term beauty oil isn’t really a meaningful term, it belongs a lot more to the ‘plastic fantastic’ than it does to the real ‘factual and natural’ world.
Some UK Beauty Oil Stats
Courtesy of Mintel, one of the longest lived, and respected producers of marketing intelligence reports.
UK facial skincare market size: The facial skincare market in the UK reached an estimated £1.782 billion in 2023, and is forecast to surpass £2 billion in 2028.
Thankfully the report highlights that skin streaming trends are a significant threat to the conventional skincare market.
Skin streaming is about reducing your skincare products to the minimum, which is entirely what Wild As The Wind has been advocating from the get-go. We just need to make sure we go natural and avoid all of the toxic chemicals within High Street products.
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