Wild As The Wind is committed to ensuring your privacy is protected. Should we ask you to provide certain information through which you can be identified when using this website, please be assured that it will only be used in accordance with this privacy statement.
We respect your right to privacy and will only process personal information you provide via the website in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003, and subsequent GDPR legislation, as well as any other privacy laws applicable to online activities.
We will not disclose, sell or rent your personal information to any third parties, excluding any disclosures of your personal information detailed in this policy.
Who is permitted to purchase items from this website?
You must be 18 years of age or older to use this website or to submit any personal information to us unless you have the consent of a parent or guardian.
Please be aware that we may collect the following information when you make a purchase from this website:
- your name, age/date of birth (DOB), and gender
- e-mail address
- your billing, delivery addresses and location
- landline and/or mobile phone
- your user name and password when you create a shopping account with us
- your payment card details
- your communication and shopping preferences
- your browsing and shopping activities
- your interests, feedback and survey responses
What we do with the information we gather?
We use the information provided to process your order and to better understand your needs so that we may provide you with an excellent level of service when you use this website.
We may also collect some or all of the specified personal information about you when you access and browse this website without making a purchase. In this instance your data will be used to collate aggregate statistics or for reporting purposes which will usually be anonymously processed via internationally recognised algorithmic analytical applications, such as, but not limited to, Google Analytics, Google Search Console and Bing Webmaster Tools.
This type of information assists us with internal record keeping and allows us to improve our products and services.
More specifically this information permits us to:
- provide our goods and services to you in the ways specified within this website
- perform analysis and research, monitoring and testing, as well as administrative processes and risk management
- tailor website content to your specific needs and preferences
- keep a record of any registered account that you hold with us
We may retain your payment card details in order to complete any purchases that you make through this website, either on the date of your initial purchase or for future purchases made using the Wild As The Wind website. Unless instructed otherwise, we may retain your payment card details so that you can avoid resubmitting your payment details when making future purchases.
We may periodically send promotional emails about new products, special offers or other information we think you may find interesting, or for market research purposes, using the email address you have provided.
We may disclose your information where we have a legal right or duty to do so for example, for crime and fraud prevention and related purposes.
We are committed to ensuring your personal information is secure. We have put physical, electronic and business systems in place to safeguard and secure the information we collect online to prevent unauthorised access or unintended disclosure of your personal information.
We use Internet standard encryption technology (SSL) to encode personal information used when you place an order with Wild As The Wind through the website.
However, it is important for you to remember that regardless of the stringent methods we employ to safeguard your personal information no transmission over the Internet can ever be guaranteed secure. We, therefore, cannot be held responsible for the security of your information which you elect to transfer over the Internet to Wild As The Wind.
For your security we recommend you only place orders via the Wild As The Wind website in the privacy of your own home using a personally owned device.
Devices used in a public location are subject to higher security risks, we, therefore, strongly advise you to always log out of your account and close the website browser when you have concluded your session.
Additional security measures include; creating a strong unique password for your account, (if you are unsure how to do this you can follow Google guidelines here), keeping your account password(s) private, and changing your password regularly.
A cookie is a small file which asks permission to be placed on your electronic device. Once you agree, the file is added to your device allowing us to analyse web traffic to the website and allowing your device to remember your browsing history. This will mean subsequent visits to the Wild As The Wind website will be handled a lot more efficiently by your device (unless you have cleared your devices cache in the intervening time).
Cookies allow web applications to respond to you as an individual. These web applications can tailor their operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We may use tracking code to analyse data about web page traffic so that we can improve the website and tailor it to customer needs. This information is only used for statistical analyical purposes.
Links to other websites
Our website may contain links to third party websites of interest. However, once you have used these links to leave our site, you should note we do not have any control over these third party websites. Therefore, we cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites and accordingly such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to limit the gathering or use of your personal information by ticking check boxes which restrict the use of your personal information when submitting details to the website.
You have the following rights
- to ask what personal information we hold about you, under the Data Protection Act 1998, at any time, subject to a fee specified by law (currently £10.00)
- to ask us to update and correct any old or incorrect personal information that we hold about you without charge
- to opt out of any marketing communications we may send you
If you wish to exercise your rights, please contact us via email: info [at] wildasthewind.com
Please do not email us if you wish to unsubscribe from our email list. Instead, please simply discontinue your email subscription by clicking on the unsubscribe link at the bottom of one of the emails we have already sent to you with your permission.
If you believe any information we are holding about you is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.
The above terms and conditions do not affect your statutory rights.